1. The day-after ask
Subject: You can send the next person our way
Hi {{first_name}},
Thanks for your order yesterday. If someone you know would want the same thing, here is your personal link:
{{referral_link}}
They get {{friend_offer}}. You get {{your_reward}} after their order is confirmed.
No account to create. The link is already yours.2. The short ask
Subject: A link, if you want it
Hi {{first_name}},
Happy customers are the reason new ones show up. If you want to send someone, use this link:
{{referral_link}}
You only earn {{your_reward}} when they actually buy.3. The specific ask
Subject: Know one person who would use this?
Hi {{first_name}},
I am not asking you to post anything. If one person comes to mind, send them this:
{{referral_link}}
They will see {{friend_offer}}. You will see {{your_reward}} once their purchase is confirmed.4. The local-visit ask
Subject: If you send a friend, we will know
Hi {{first_name}},
Next time someone asks where you go, you can hand them this instead of just the name:
{{referral_link}}
We will see that they came from you, and {{your_reward}} is yours after they pay.5. The one-week reminder
Subject: Your link is still unused
Hi {{first_name}},
You have a referral link and it has not been used yet. No pressure. If you still want it:
{{referral_link}}
It only pays {{your_reward}} after a real order.6. The quiet reminder
Subject: Still happy to send one person?
Hi {{first_name}},
Checking once. If someone is still on the fence, this is the link with {{friend_offer}}:
{{referral_link}}
I will not email you about this again unless a reward is ready.7. A friend just claimed
Subject: Someone used your link
Hi {{first_name}},
{{friend_name}} just claimed your offer. Nothing is paid yet.
If they complete the order, {{your_reward}} is held until the refund window passes, then it is yours to spend with us.8. The thank-you
Subject: You sent us a customer
Hi {{first_name}},
{{friend_name}} bought, and the order checked out. Thank you.
{{your_reward}} is on your balance. Use this code when you are ready: {{reward_code}}9. The reward is ready
Subject: Your referral reward is ready
Hi {{first_name}},
The refund window passed, so your reward is ready.
Balance: {{reward_amount}}
Code: {{reward_code}}
Spend it with us online or at the counter. Whatever is left stays on the balance.10. The restart note
Subject: Your old referral link still works
Hi {{first_name}},
It has been a while. Your link did not expire:
{{referral_link}}
Same offer for them. Same {{your_reward}} for you, only after they buy.